Nowadays, independent artists have a lot of opportunities to take their careers to another level without spending a lot of money. Although we are seeing a lot of independent artists breaking through, many artists do not know where to start or how even to maintain a successful promotional campaign. The truth is that making great music ought to be your primary focus.
Play Live Often
Unfortunately, most upcoming artists focus a lot of their promotional efforts on the digital space. However, live performance has a great impact. Tours and gigs offer an invaluable way of connecting with fans in a way that you cannot do online. You can get booked by venues and play awesome songs for local music fans. After building a loyal following, you can get out of the road and take your music to another city or even country.
Build a Website
Creating a professional or slick website as the base for online presence is quite vital. Also, it is quite important to build a dedicated and large mailing list. It is vital that your website includes links to your music, images, tour dates, bios, and more. The truth is that email marketing offers direct access to the inboxes of people who are going to engage with your music.
Develop Engaging Social Presence
Social media has promotional power. It can help you develop an interesting, consistent, and engaging presence across Instagram, Twitter, and Facebook. Ensure you keep all your social handles consistent to make it easier for people who are searching for you online. You can find a lot of information on managing your social media channels. Remember that things are changing on each platform. You should look through some of the helpful resources you find on running successful social media campaigns.
You cannot afford to ignore playlisting and streaming. Some of the top playlists include Apple Music, Deezer, and Spotify. The good thing about getting your track into popular playlists is that it can help you rack up thousands of streams. Getting your music placed on the curated playlists is great for credibility and awareness.
Get Blog Coverage
When top publications feature your music, whether it is mainstream magazines or niche blogs, the placements can help you build the much-needed hype and offer you credentials to take your music to another level.